Thursday, 7 November 2013

ADVANTAGES OF HIRING A FREELANCE WRITER



Hiring a freelance content writer for projects that don't fall clearly within your agency's forte can save you time, money and hassle. And more importantly, building a solid working relationship with a freelancer who takes the time to really get to know you and your business can improve the quality of the creative process and the marketing materials you produce. The obvious advantage that comes to mind when hiring a freelancer is that it is a way to stretch your creative budget. Many freelancers have agency backgrounds and have set out on their own in order to build specific skills or advance their careers in directions not possible inside an agency or corporate setting.
A freelancer's professional reputation and business success ride on the value of their work in a very direct way, so they tend to be highly motivated to produce a quality product. Freelancers can often provide a higher level of personal attention to their clients than large agencies can. This is especially true for small to medium businesses that may have to compete for agency interest with much bigger accounts. With a freelancer you have the benefit of interfacing directly with the person who is producing the work. Freelancers can often work within extremely tight deadlines since they wear many hats themselves and don't have to pull together an extended team on short notice.
It goes without saying that an independent freelancer's rush charges will usually be lower than those of an agency. Freelancers can handle the loads of word within a specific time. So hiring a freelance writer is quite beneficial as the work is handled with care without any problem and in the specified time.

Monday, 21 October 2013

Important of Good Quality Content for Website

Suddenly it seems harder than ever. The race to rank on the Top results of Google has become difficult. The almighty god for the search engines now look for quality content. The search algorithm uses various factors to determine good quality content. 
So, what is quality and unique content?
Important is how does one creates unique and quality content. Here’s I give you some tips on how and what you can do.
•    Create content for the people not for the search engines
•    Get a blog which is updated regularly
•    Add reviews and testimonials to your website
•    Do not think of automatically generated content
•    Common, even the Google understand you have stuffed keywords, so avoid that
•    Writing something that has already been written by your competitor is what nobody would like. So be unique.

Like the business owners put in all efforts to build a strong company, let your content do the marketing for your brand. If the content of your website does not shout loud, nothing else can.

Now, how do you manage such demanding content every time?

Here comes the role of a professional website content writer, who is an expert in the domain of writing content. I can give you top 5 reasons why you should leverage it to a content writer.

1.    Obviously you don’t have the expertise
2.    I am dead sure you don’t have the time to write
3.    The amount of content which is required, you or your resources can’t manage it all
4.    Outsourcing the service is cheaper than hiring one in-house
5.    The content writer knows what is in and out with your competitor’s content