Hiring a freelance content writer for projects
that don't fall clearly within your agency's forte can save you time, money and
hassle. And more importantly, building a solid working relationship with a
freelancer who takes the time to really get to know you and your business can
improve the quality of the creative process and the marketing materials you
produce. The obvious advantage that comes to mind when hiring a freelancer is
that it is a way to stretch your creative budget. Many freelancers have agency
backgrounds and have set out on their own in order to build specific skills or
advance their careers in directions not possible inside an agency or corporate
setting.
A freelancer's professional reputation and
business success ride on the value of their work in a very direct way, so they
tend to be highly motivated to produce a quality product. Freelancers can often provide a higher
level of personal attention to their clients than large agencies can. This is
especially true for small to medium businesses that may have to compete for
agency interest with much bigger accounts. With a freelancer you have the benefit of
interfacing directly with the person who is producing the work. Freelancers can
often work within extremely tight deadlines since they wear many hats
themselves and don't have to pull together an extended team on short notice.
It goes without saying
that an independent freelancer's rush charges will usually be lower than those
of an agency. Freelancers can handle the loads of word within a specific time.
So hiring a freelance writer is quite beneficial as the work is handled with
care without any problem and in the specified time.
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